18
Apr
2018
Business and Environmental Sustainability
- by B&F services Administrator
- Category Market Research
In today’s economic environment businesses are facing increasing levels of scrutiny surrounding environmental sustainability and have therefore been placed in the spotlight like never before. Businesses are now playing a leading role in the fight against climate change, aiming to achieve globally agreed sustainable development goals, ultimately ensuring a secure future for 9 billion people by 2025. Businesses are now widening their focus beyond profit in efforts to consider how they are able to create value in the broader society.
As a result of this, many companies are now actively pursuing varying targets that go far beyond earlier worry for reputation management. Examples of this would include, saving energy, developing green products, and retaining and motivating employees, all of which help companies capture value through growth and return on capital. In a research study by Mckinsey & Co. results show that a larger percentage of executives stated that they believed an increasing sustainable approach to business was having a positive effect on both their companies’ short and long-term value.